Fish Head Model - Way to Survive in TV Business

What we can compete with those 2 Korean brands is….we have to eat a Fish Head for surviving. 

Of course, it’s quite difficult to convince all customers to  eat  Fish Head Curry rather than Sushi or Fish & Chip. But it's no choice right? If we need to survive in this red ocean war...

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TV Competitive situation is getting tougher & tougher… all TV brands attempt to cut their profit 

in order to say out loud about their Biz direction during their press or dealer conference that 

This year we aims to grow 2 digits or XX% in this year !!

Of course, in term of biz direction, we need to make confident to our dealers in order to cheer up & support our products as much as possible... but In the reality, the winner of TV business isn't any Japanese or Korean brands, but the winner is Customers who are enjoy a cheaper & cheaper TV price with better function, while all TV brands manufacturers have to cut our bonus & benefit in order to offer a better price for them...Customers

Fortunately, I have chance to work in TV business in Thailand which is one of most aggressive competition country in AP (I digested this after I worked in SQ). Also I worked in this business during a big huge business growth period such as WC2010... thus I learnt a lot from this complicated & complexity TV business. No matter what I did fail or success, but what I digested from this business is... Biz Vision & Direction is crucial for surviving in this Biz...and

If Business  Direction changes, the Wind of Chance will also change !!

Why I dare to say like this, due to I learnt & execute with several HQ business directions such as Maximum Sales, Maximum Sales + Profit no even Do all action to consumer your stocks !!

Anyhow, current company P&L situation is still shown big negative...of course, we try to follow & execute with company direction...while our main rivals still do the same is... don't allow others sell Lower than them... Yes, maybe this is a time for us to reconsider that 

It's time to think....Is it worthy to compete with them to sacrificing our compensation in order to only offering a narrow price gap in the loser section in the small screen segment...

Time to cook a Fish Head Curry & convince customers to eat more than Sushi :)

OOTMAN WALKER
30 August 2012